25 Ways to Increase Sales Volume & Revenue

25 Ways to Increase Sales Volume & Revenue

For example, a company sold 1 million units of a product at $2 apiece. As a result, the corporate sales volume is 1 million, yielding periodic sales of $2 million, or 1 million multiplied by $2.

sales volume

Xactly Insights datashows that gender diversity improves sales performance as well. Female sales reps, on average, achieve higher sales quota attainment. In addition,Gartnerreports that 62% of companies with 45% or more women on their sales team drive higher-than-average profitable revenue. Where p equals price per unit, x is the number of units sold, v is variable cost and FC is fixed cost.

Total sales are the number of units sold multiplied by the unit cost of the product, while sales volume is the total number of units sold for a particular period. Your company can choose to measure sales volume by individual product units, or entire cases of product. The time period can vary as well, and can be measured on a weekly, monthly, quarterly, or annual basis.


For example, say a company sold 1,200 lamps priced at $15 each, variable costs were $5 per unit and fixed costs for the company are $2,000. Operating profit is 1,200 multiplied by $15 or $18,000 – minus 1,200 multiplied by $5 – $6,000 – minus fixed costs – $2,000 – for a total operating profit of $10,000. If the company wants to estimate operating profit if it sells 1,500 lamps instead of 1,200, it can simply change the number for the x variable in the formula. Sales volume is the number of units sold within a reporting period. This figure is monitored by investors to see if a business is expanding or contracting.

It is the amount of money that the sale of each unit will contribute to covering total fixed costs. The breakeven level is the number of units required to be produced and sold to generate enough contributions margin to cover fixed costs.

If the mascara was priced at $10 a unit, their total sales will be $5,000 for Q1. Businesses can vary on how they choose to measure their sales volume. Some may use individual products as their basis of measurement, while others may consider full cases or orders as their units. Mis-aligned sales territories wreak more havoc than unhappy sales reps. In fact,poor territory designcan result in up to 30% lower sales performance than average.

Gross sales volume is used for various managerial accounting functions. Production quantity schedules and merchandise inventory purchases are often based on a forecast of gross sales volume. Break-even point computations are made to find the gross sales volume at which revenues will cover all costs with no profits. Sales targets or quotas are often explained to marketing personnel in terms of gross sales volume or number of units needed to be sold within a given time period. Profit may be added to the fixed costs to perform CVP analysis on a desired outcome.

A business may also monitor its break even sales volume, which is the number of units it must sell in order to earn a profit of zero. The concept is useful when sales are contracting, so that management can determine when it should implement cost reductions. This can be a difficult concept to employ when there are many different products, and especially when each product has a different contribution margin. The contribution margin is used in the determination of the break-even point of sales.

However, if each conversation starts out with a customer-focused mindset, it sets reps up to increase sales volume. By shifting the focus of the conversation to the pain points the prospect faces in their everyday role, it’s much easier to bring in products as a solution.

CVP analysis is only reliable if costs are fixed within a specified production level. All units produced are assumed to be sold, and all fixed costs must be stable in a CVP analysis. Another assumption is all changes in expenses occur because of changes in activity level. Semi-variable expenses must be split between expense classifications using the high-low method, scatter plot or statistical regression.

Sales volume measures how many units of a product your company sells during a specific reporting period. On its own, sales volume doesn’t break down how much revenue your company is bringing in from product sales.

  • The unit contribution margin is simply the remainder after the unit variable cost is subtracted from the unit sales price.
  • Contribution margin is the difference between total sales and total variable costs.
sales volume

Sales — or sales revenue — equals the dollar amount a company makes during the period under review. The concepts of sales and sales volume interconnect because total sales equal sales volume multiplied by the unit price.

However, understanding your sales volume can tell you what products are and aren’t selling, which is valuable information for business growth. Sales volume equals the quantity of items a business sells during a given period, such as a year or fiscal quarter.

Sales volume

For example, if you work for a supplement company that sells 1,000 units of multivitamins during Q2, your sales volume of multivitamins for that period would be 1,000. If during Q3 your company sells 1,250 units of multivitamins, you could then report a sales volume increase of 25% for this product. Sales volume variance is the difference between projected units sold and actual units sold. It is calculated by taking the number of units sold and multiplying by the profit (not price) per unit.

When your business has clear data showing you where your product is selling, you can make better-informed decisions on where to send your field team. Sales volume can be broken down even further to analyze performance in certain retailers, territories, or individual stores. This can help you optimize territory management and routing for your reps, making everyone’s lives easier.

Says volume breakeven is the number of units that are required to sell to earn a profit of zero. This is very important if your company is seeing a slack in sales and so you know that you should cut back on spending and increase the bottom line. Sales volume breakeven can be calculated by looking at the projection over a given time and then dividing it by total profit earned per unit. On the other hand, net sales volume takes into account many factors such as giveaways, freebies, product returns, damaged products, and other similar factors which reduce the number of units. It takes into account only the total number of units that are purchased by customers.

Sales volume is the number of units of inventory sold during an accounting period. For example, if a company sold 100 lamps per month all year, the lamp sales volume for the year is 1,200.

Within a business, sales volume may be monitored at the level of the product, product line, customer, subsidiary, or sales region. This information may be used to alter the investments targeted at any of these areas.

This allows reps to set up their initial contact with a prospect as more of a conversation rather than a pitch. the quantity of a firm’s product or brand sold within a given time period. The breakeven analysis calculator is designed to demonstrate how many units of your product must be sold to make a profit. Select View Report to see a detailed look at the profit generated at each sales volume level. Contributions Margin is the “selling price less the variable costs per unit”, the denominator in the equation above.

Contribution margin is the difference between total sales and total variable costs. For a business to be profitable, the contribution margin must exceed total fixed costs. The unit contribution margin is simply the remainder after the unit variable cost is subtracted from the unit sales price. The contribution margin ratio is determined by dividing the contribution margin by total sales.

By dividing the total fixed costs by the contribution margin ratio, the break-even point of sales in terms of total dollars may be calculated. For example, a company with $100,000 of fixed costs and a contribution margin of 40% must earn revenue of $250,000 to break even.


It’s been shown that by the time you make contact with a prospect, they’re already at least percent of the way through the buying process. That means customers are more informed than ever, and both businesses and sales reps need to be increasingly savvy about the way in which they sell. In addition, sales leaders must also think strategically to increase sales volume and maintain high performance from their team. A company’s leadership knows that profitability prospects — meaning, sales and sales volume — generally hinge to a large degree on how customers perceive corporate products and services. Consequently, senior executives take concrete measures to lure customers from rivals, make money, instill in employees the notion of long-term revenue growth and report accurate performance data.

Sales volume variance, unlike sales volume, is measured as a dollar amount. For example, let’s say a company projected it would sell 500 units in a given period, but actually sold 700, making a $10 profit per unit. The sales volume variance for this period would be 200 x 10, or $2000. This is a positive variance, whereas if the company had sold less than it projected, we would see a negative variance. Sales volume metrics are useful for keeping reps on track of their sales goals while empowering management to more easily recognize top performers.