Calculate markup: Markup Learn How to Calculate Markup & Markup Percentage

Calculate markup: Markup Learn How to Calculate Markup & Markup Percentage

Calculate markup

Therefore, for John to achieve the desired markup percentage of 20%, John would need to charge the company $21,000. Let’s “talk” through how to calculate the perfume’s markup percentage. Some people resort to pricing all their products at a 100% MU or by just doubling the cost price, which is a tactic known as Keystone Pricing. For example, as you can see in this picture, a product that costs 5$ and is priced at 20$ will have a 75% margin and 300% MU.

  • To calculate the markup percentage subtract the cost price from the sale price and divide the result by the cost price, then multiply by 100 to get the percentage.
  • In business, markup is the ratio between the cost of a good or service and its final selling price.
  • This realization is important to understand from the start, in order to set realistic expectations for your end year profit goals in your P&L and also price your products accordingly.

A markup is an increase in the price of a product that helps businesses turn a profit. If you don’t mark up your products, you aren’t making a positive return, so markups are essential for long-term success. Markup is the amount a business adds to the price of the product before they sell it.

Markup Percentage Explained

The importance of calculating IMU percentage lies in setting the correct price for your products, that are enough to cover your costs and generate profits, and at the same time keep you competitive in the market. Both input values of the equation are in the relevant currency while the resulting markup is a ratio which can be converted to a percentage by multiplying the result by 100. This markup percentage formula and its derivatives are the basis of our tool.

Calculate markup

In fact, we recommend using different pricing strategies for different product categories at your store, and together all those categories should be able to deliver your targeted profit goal at the end. Our online calculators, converters, randomizers, and content are provided “as is”, free of charge, and without any warranty or guarantee. Each tool is carefully developed and rigorously tested, and our content is well-sourced, but despite our best effort it is possible they contain errors. We are not to be held responsible for any resulting damages from proper or improper use of the service. Although they sound similar, markup and margin are two very different metrics. Imagine you’re a business owner who sells custom-made socks that have creative designs and colors.

The Difference Between Markup and Gross Margin

Keep that in mind when interpreting the results from the calculator. Many businesses apply a set markup to inventory costs to arrive at a retail price. Calculating markup on your products or services can get a little confusing, especially if you are new to business accounting. However, it’s super important that you stay on top of your numbers so you can make informed business decisions. To calculate 20% markup and determine the final price of the product, multiply the cost price by 0.2 (20%) and add the result to the cost price to get the sale price. That’s because businesses need to turn a profit, and the way they do that is with markups.

  • It’s an easy way to ensure that your business will be in the black, without overextending your funds.
  • Markup is useful when you need to estimate how much you are charging over costs, while margin is useful to estimate what proportion of your revenue ends up as profit (net income).
  • If you know only the cost and the profit, simply add the two together to get the revenue, then substitute in the same equation.

It uses the same burger information as above — the price and cost — and calculates the gross profit, markup percentage and gross margin. Markup percentage is calculated by dividing an item’s gross profit by its cost, where the gross profit is the item’s price (or revenue) minus the cost to produce the item or purchase it for resale. If you know only the cost and the profit, simply add the two together to get the revenue, then substitute in the same equation. If what you want to calculate is the profit and/or revenue required to achieve a given markup, then simply input the cost and the markup percentage in our price markup calculator. A good markup percentage is one that results in prices customers are happy to pay, plus enough gross profit to keep a business going and growing. Some say a good markup percentage is the highest one you can get away with charging.

How to calculate a markup price?

Since markup is the difference between the selling price and the cost of the product, there is no such thing as an average markup price. Rather, there is an average markup percentage–which is typically 50%. In some industries, the increase is a tiny percentage (5%-10%) of the total cost of the product or service, while other industries are able to mark up their products or services by an extraordinarily high amount. A big markup percentage might indicate that a business is very profitable — but not if its sales are low. A high markup percentage could also account for costs incurred from factors beyond the item itself, such as advertising and sales costs.

Calculate markup

With these numbers in mind, you’ll be better prepared to master your business accounting, tackle your taxes and scale up your business. Therefore, gross margin and markup are simply two different accounting terms that show different information by analyzing the same transaction, just in a different way. Using the markup percentage method means you aren’t just adding a flat dollar amount to each product you sell.


Whether you sell online or in a retail store, you can set the perfect price for each product. Then, you can rest assured that you’ll turn a profit every time you make a sale. The only difference between margin & markup is that margin is expressed as percentage of sale price, while markup is expressed as percentage of cost price. When a business sells a product to a customer, they never charge the customer for the amount it costs to make the product.